Those of you who are blindly loyal to one brand are the same ones that are destined to become Vega and Pinto owners.
I'm a bowtie guy, alway have been, will continue to be till I get a bad one. It's worked for me so far, my wood hauler is about to turn 200K with a poor little 305 haulin it home.
The chance of me ever buying a diesel is slim and none, and slim already left. $.30-.40/gallon premium for fuel, huge costs for regular maintenance, a $7,000 premium to buy the dang thing, and gas motors that make 300+ HP make diesel totally irrelevant in a light truck.
If I need a diesel truck to haul something, it's gonna be a Navistar, Freightliner, KW, Volvo, Mack or Pete. Hell, you can even get a 4 door version of most all of them now if you want to be a super poser.
More tons of stuff have moved behind a 350 Chev, 351 Ford, or 360 Dodge than will likely ever be hauled behind the newer diesels. Sheer production numbers bear that out. Buy that big $50K diesel, I'll get what I need hauled with a $1,000 truck and laugh all the way to the bank.