That will be the downfall of them. I hope they stick with their current dealer model and just start getting rid of the small dealers that don't care while adding dealers that are going to push the brand. National advertising would do wonders for increasing sales in my opinion. Dolmar has a great history if they would just advertise it
With you being a dealer I certainly can respect your position on it.
It is a shame that their isn't enough brand recognition vs. the cream sickle boys.
Stihl makes some great products, but what they really do well is advertise everywhere. Here in Denver, even ignorant homeowners think that their isn't another good brand besides Stihl. Period. They think husky's are just a cheap plastic saw brand sold at Lowes and they would associate Makita saws the same if they found them there in a big box store.
Dolmar? What is a Dolmar?
Only the pro users know really... And that is a shame.
Stihl is winning because there are umpteen big dealers and service centers with parts for them, and they not only have the cheapie homeowner-level saws for sale at almost all dealers, but also the pro level saws for 3 or 4 times the price, even at my local Ace Hardware.
I had posted this on another thread, but I was saying that I can sell my used/fixed Stihl saws here for 1.5x's the "market" price locally.
I had a nice dolmar ps5100 that I had to sell for cheap here on AS because no one locally wanted to even look at it and didn't know anything about the brand.
Dang nice saws...