The Count
Addicted to ArboristSite
One of our regional small farm chains, they own three or four locations, full service farm stores and sell both Husky and Stihl, won a trip to Sweden to tour a Husky factory, I talked to the owner after his trip and was shocked that the workers don't really know what brand of saw they will built until they come in, one day it may be Huskies the next Jonsered. I was kind of surprised to hear it. With knowing that, I'd buy whatever was the cheaper of the two colors, red or orange wouldn't make any difference to me.lol I don't see why they don't consolidate the brands, drop the Jonsered saw name and spend additional monies focused on one brand if there is just minor differences in handle position. Dosen't make sense to have two organizations, sales teams, marketing all that overhead. Say it would allow the united brand to pass on a savings of 25.00-50.00 a saw to the dealer, it would be a big deal.
actually it makes a lot of sense: if you have two brands, A and B the market will be divided to A and B say x for A and y for B (x+y=100%)
if A is split in C and D the market readjust overall, say p for C and q for D
in the end, p+q is bigger then the original x. that means the C+D is bigger than the original A
therefore the y that was for B will be smaller.
in this way, the company A gains ground significantly.